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Commercial Brand Strategist (NYC office)


Influencer Marketing Agency (IMA) is the leading influencer marketing agency in Europe. IMA helps brands engage and activate audiences worldwide through top influencers, such as bloggers, vloggers and social media influencers. Using our unique expertise and network of over 25.000+ influencers, we develop and execute creative influencer marketing strategies to amplify brand stories at scale and reach billions of people. We have built up a strong international client base with clients like Saks 5th avenue, Guess, Tommy Hilfiger, Calvin Klein, Malibu, and Samsung.

Our ambitions go even further as we are opening an office in New York City. Will you be one of the pioneers that help us shape our business? IMA is at the forefront of the new developments in digital influencer marketing, and is experiencing rapid growth throughout Europe, and now also North America. Our headquarters is located in Amsterdam, overlooking the canals. We have a young, energetic and international team, consisting of 75+ dedicated professionals from all over the world.


As a Commercial Brand Strategist you are responsible for building relations with existing, and potential new clients. You will follow up leads, approach potential clients, and educate them on the services and solutions that IMA provides.

You are also responsible for creating strategies & proposals and will work on research for strategies, copywriting and strategically putting together pitch decks & proposals, attending brainstorms and coming up with conceptual starting points. Based on client briefings, you will work closely with an internal pitch team to shape the optimal influencer marketing solution.

All our campaigns are tailored to the unique needs of the client and created in close collaboration their marketing team. Therefore, you will act as consultant for the client during the pitch process, ensuring that the optimal campaign format is offered to reach the client's goals.

You will take the lead in the internal pitch team, working for each new account. It is your responsibility to clearly communicate the client's briefings and goals, initiate creative brainstorms and to create the optimal campaign format with your team.

You will present & pitch this to the client, in clear and concise presentations & demo's. Because many of our clients are located throughout the country, this involves some travelling. You will handle financial negotiations and are responsible for finalizing/negotiating other terms and details. When a partnership is closed, you will work with the Production Management department, to ensure optimal execution of the campaign and communication with the client during execution. In the whole process you oversee the creative direction of the campaign. In this role your report into the Management Team.


  • Affinity with sales or business development and strategy in the digital /advertising / creative industry;
  • Minimum of 5 years work experience in a digital, advertising, marketing environment;
  • Experience or education in (digital) marketing and strong knowledge of the digital marketing space;
  • Advanced copywriting skills
  • Digital Native;
  • Social skills, team player and well-organized;
  • Independent, driven, creative, strategic and responsible;
  • Fluent in English writing, speaking and presenting;
  • Living in NYC Area, or willing to relocate within short time span (must have work permit for USA).


  • Experience in Influencer marketing;
  • Multiple languages;
  • Large network;
  • Proven track record working on creative and tailored campaigns.


  • Work at the forefront of the new developments in digital marketing;
  • Work with a creative team and build innovative campaigns;
  • Create campaigns for top tier international brands;
  • Good compensation, excellent performance incentives, company Mac(book) and all the other tools you need;
  • Young, talented and highly motivated team, colleagues from many nationalities;
  • Fast-growing organization, many opportunities to develop, grow and learn;
  • High level of independence and opportunity to build your own success, entrepreneurial spirit.
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