ABOUT INFLUENCER MARKETING AGENCY
Influencer Marketing Agency (IMA) is the leading influencer marketing agency in Europe. IMA helps brands engage and activate audiences worldwide through top influencers, such as bloggers, vloggers and social media influencers. Using our unique expertise and network of 40.000 influencers, we develop and execute creative influencer marketing strategies to amplify brand stories at scale and reach billions of people. We have built up a strong international client base with clients like Farfetch, Diesel, Calvin Klein, KLM, Nivea, Tommy Hilfiger, Esprit, TomTom.
IMA is at the forefront of the new developments in digital influencer marketing, and is experiencing rapid growth throughout Europe. Our headquarters are located in Amsterdam, overlooking the canals, and we also have an office in NYC. We have a young, energetic and international team, consisting of 85+ dedicated professionals from all over the world.
All our campaigns are tailored to the unique needs of the client and created in close collaboration their marketing team. Therefore, you will act as consultant for the client during the pitch process, ensuring that the optimal campaign format is offered to reach the client's goals.
You will take the lead in the internal pitch team, working for each new account. It is your responsibility to clearly communicate the client's briefings and goals, initiate creative brainstorms and to create the optimal campaign format with your team. You will present & pitch this to the client, in clear and concise presentations & demo's. Because many of our clients are international companies, this involves travelling (mostly within Europe).
Our Brand Partnerships Manager is responsible for driving strategic commercial opportunities for the agency by building relationships with new and existing clients. This newly created role will focus on marketing and selling IMA’s expertise in influencer matchmaking to agency partners.
You will use your own network, follow up leads, approach potential clients, and educate them on the services and solutions that IMA provides. It’s your role to make better use of our data platform by monetizing it. Therefore you will receive clear sales KPI’s, but next to hard targets it’s also your role to share your ideas of how to build on our services.
You will handle financial negotiations and are responsible for finalizing/negotiating other terms and details. When a partnership is closed, you will work with our influencer management team, to ensure optimal execution of the proposal and communication with the client. You will oversee the entire process and create win-win situations by consultative selling.
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